Co-creating an empathetic onboarding experience with personalized recommendations to enhance patient support during treatment
discovery + workshop + designed POC
Our design journey focused on understanding cancer patients' needs through one-on-one interviews, revealing key emotional moments and opportunities for better support. In a two-day co-creation workshop, stakeholders helped us ideate tailored programs and service recommendations.
We then designed an AI-powered onboarding experience to curate personalized recommendations. Using Figma, we created an interactive proof of concept, refining it through user testing to ensure a compassionate and empathetic approach to patient care.
Client
Cancer Treatment & Research Institute
Collaborators
End-users (in-treatment patients)
Product owners
Designers
Researchers
Communications team
Doctors, clinicians, nurses
Social workers
Discovery Outcomes
Samples of outcomes from our nationwide cancer patient research.
Two-day Virtual Workshop
Day 1 scaffolding
Day 2 scaffolding
Day 1 participant introductions
Day 1 discovery research readout with synthesis and analysis
Day 1 How Might We exercise based on developed personas
Day 1 further exploration of HMWs
Day 1 HMW converging and voting for Group 1
Day 2 lightning "competitor" design research
Day 2 "Shark Tank" pitch for all three groups
Day 2 "Shark Tank" pitch for Group 2
Proof of Concept
Various screens from the patient portal & onboarding experience
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Content Center Homepage
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My Calendar
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Learning Goals & Preferences Welcome
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Learning Goals w/ Prioritization
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Preferences
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Programs & Services
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Open Ended Question
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Preparing Recommendations
